Exposure

Business

Exposure


Words Kirk Truman

Photography Etienne Gilfillan


I simply did what I did – making connections, bringing people together and seeing how that resulted in brand fame, media visibility and positive brand perceptions.”

Exposure is the agency responsible for marrying Diet Coke with fashion, Converse with the music industry and Levi’s® with music, art and design. Creating mutually beneficial collaborations on this scale is no walk in the park, but a self made challenge that this Fitzrovia-based communications agency has taken on with moxie. Bringing cultural relevance to brands since 1993 and with a portfolio that reads like a guidebook for the world’s leading superbrands, the title above the door at 22-23 Little Portland Street really does mean what it says. Like any endeavour, networking and collaborating has a history of starting out small and this is something Exposure’s founder, Raoul Shah, is all too familiar with.